An app that bridges communication between the community and the local council.
Type
University project
Tools
Figma
Miro
At a Glance
As a part of my Master of User Experience Design, I collaborated with 2 other students to work on a university project regarding local elections.
Our aim was to increase participation for voting and engagement with the local council.
My Role
Primary & Secondary Research
Concept ideation & development
Usability testing & analysis
UI design & prototyping
The Challenge
In recent local elections in Auckland, voter participation was quite low. To tackle this, we aim to find a way to connect with harder-to-reach communities.
The low turnout sheds light on issues such as:
Relevance of local governance to everyday life
Distrust and Disengagement from the system
Understanding about local government
Complicated voting process
Feeling disconnected to the local government
Research
Quantitative Surveys
Voted
We survey 26 participants to get a glimpse of what opinions and attitudes people might have regarding the local council and elections.
Survey questions included topics about:
Voting at local council elections
Experiences with the local council
Attitudes towards local council
Local council activity
Feedback on local government proposals
Qualitative - interviews
" I feel pretty disengaged with local council so I don't really think about it. I don't vote. I just don't think it really makes a difference."
Existing Website Teardown
Our findings show that people don’t know where to find information about local council proposals and how to provide feedback on them. We analysed the existing Auckland Council proposals page to discover its strengths and weaknesses to help us develop a solution to our design question.
Ideation
Currently there is no official platform for members of the community to discuss this topic or formally raise any concerns they might have.
We found that a common method of receiving updates was engaging with local community, friends and family and often through social media and community pages.
This gave us the idea to explore the possibility of creating a space for people to have conversations about the current proposals while enhancing the experience of reading about them.
Lo-fi landing page
Usability test insights
Before
After
Insight 1
Insight 2
Before
After
Userflow diagram
We wanted to ensure that navigating between conversations and proposals would be easy as our main goal was to boost public engagement
The Outcome
Home Page
- Popular local council topics
- ‘Closing soon’ proposals are highlighted to show urgency
- Events and community section
- Watchlist for saved proposals and topics
Proposals
- List of current local council proposals presenting in a digestible format
- A series of tabs helps split the information up into easy to read sections
- ‘What people are saying’ function shows popular posts relating to the proposal, allowing them to comment or post
Conversations
- A way for community members to discuss proposals, ideas and questions
- This is also a place for local council members to engage with the community by engaging with them in the comments
- Comments related to a proposal will be referenced and linked so people who are interested can check the proposal out
Key Learnings
Understanding politics through a user-centric lens
This project really showed me the importance of addressing political disengagement by thinking about what people need. Instead of just creating an online voting platform, we dug deeper to understand the real issues. We realised that making local government info easy to access, understand, and engage with is crucial. So, we designed an app that feels like social media, encouraging easy feedback and conversations to help boost community involvement and awareness.
Importance of a supportive team
Working with my teammates, whom I had collaborated with before, created a smooth and effective team dynamic. Despite the challenges of working remotely from Auckland away from the class, this experience strengthened our ability to communicate and make decisions independently. Although we lacked in-class feedback, we supported each other and gradually built confidence in our choices, which enhanced our teamwork and problem-solving skills in a remote setting.